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Affordable pet health plans starting $76.00 yearly for adult dog & cats. Puppy/Kitten plans start at $199.00. All plans include vaccines & exams with vaccines.



Affordable pet health plans starting $76.00 yearly for adult dog & cats. Puppy/Kitten plans start at $199.00. All plans include vaccines & exams with vaccines.



A highly personalized health assessment and health management program with prompt and increased access to Dr. Ehud Sela. The program will emphasize preventive medicine and early diagnostic tests as a way to maximize quality of life and length of life. The pet owners have peace of mind knowing that they receive comprehensive, state-of-the-art medical care tailored to their pet’s individual needs.

Dr. Ehud Sela offers various levels of concierge service to tailor your pets’ healthcare needs.

Concierge Plan Puppy/Kitten:

Puppy/kitten vaccine series

Two comprehensive fecal tests sent to reference lab

Two comprehensive Urine Tests sent to reference lab

Two Dewormings

Free Exam with vaccination

Ten percent discount on preventive veterinary products

Price: $450.00. Plan duration 12 months.

Includes oral Kennel cough vaccine & canine influenza series.

Plan can be used as a House Call plan for an additional $100.00


Concierge Plan adults:

Includes all the benefits of the puppy/kitten plan plus:

Unlimited exam/consultations

Ten percent discount on all veterinary services and products

Price: $850.00. Plan duration 12 months.


One ultrasound & two x-rays views & one additional view same time

One comprehensive blood work: cbc/diff/ general health panel.

Fifteen percent discount on all veterinary services and products.

Price: $1595.00. Plan duration 12 months.

Plan can be used as a House Call plan for an additional $200.00 

An interesting new genetic study about the Domestic cat


Sick Dog

I have been encountering over the last years more more the use of words that tend to convey to the pet owner a sense of guilt and fear.

The following statement with some variations is used: You have declined diagnostics and treatment at this time, as well as humane euthanasia. It is very likely that your pet will continue to decline without treatment and may die at home.

Wow! What a statement; how frightening.

So, are there cases when a pet is so critical that the above is true? Of course there are. But I have encountered cases—and too often—in which the statement is used to scare and create a feeling of guilt.

A true assessment needs to be done, and if true financial hardships are present, then a less costly venue can and should be pursued. In my practice I explain in detail the possible differentials of the illness, being frank and open. Often, with the understanding and acceptance of the owner, a course of treatment will be ensued, and if feasible, and most time it is, I send the patient home, where they are more comfortable. Usually a follow up visit is set for the next day. I explain that this approach has significant limitations, as at this point we do not have a diagnosis, but we can try and see how we are doing with treatment that addresses the symptoms. Of course some medications cannot be started without diagnosis—as they can do harm in certain situations—but at least we are trying to help the pet and the family.

If the patient improves, then, gradually and judiciously we’ll do tests to further define the illness, continue or modify the treatment, and try and get a prognosis.

The bottom line has to be compassionate veterinary care with good communication with the owner, and a relationship of mutual trust.

Dr. Ehud Sela

The Gentle Vet

Margate, Florida.



© Dr. Ehud Sela. No work herein may be reproduced in any way without expressed permission from the author.


Chronic Renal disease is a common problem in cats. Blood work can detect it, but once the blood work shows abnormalities changes already were established in the kidneys and often, at that point, the treatment is for control of the disease rather than prevention.

One of the diseases that cats can have is an infection of the kidneys called pyelonephritis. It is often an insidious disease and does not become manifest until late in the disease process.

I am a strong believer in early detection and prevention. In my geriatrics cat patients, I often advise routine urine analysis. It’s a simple test and the owner can easily collect the sample at home.

I also routinely perform abdominal ultrasounds and have found pyelonephritis in cats before the kidneys suffer irreversible damage.

These geriatric cats might have nonspecific mild syndromes with slight weight loss, and just seem to the owner that they are not doing right, in a mild nonspecific way early in the disease process.

These cats usually respond nicely to antibiotics and the owner notices an improvement in their general wellbeing.

Dr. Ehud Sela

Gentle Vet Animal Hospital

Margate, Florida






You have completed your journey; Rest in Peace.

So long Marianne


Come over to the window, my little darling
I’d like to try to read your palm
I used to think I was some kind of Gypsy boy
Before I let you take me home

Now so long, Marianne, it’s time that we began
To laugh and cry and cry and laugh about it all again

Well you know that I love to live with you
But you make me forget so very much
I forget to pray for the angels
And then the angels forget to pray for us

Now so long, Marianne, it’s time that we began

We met when we were almost young
Deep in the green lilac park
You held on to me like I was a crucifix
As we went kneeling through the dark

Oh so long, Marianne, it’s time that we began

Your letters they all say that you’re beside me now
Then why do I feel alone?
I’m standing on a ledge and your fine spider web
Is fastening my ankle to a stone

Now so long, Marianne, it’s time that we began

For now I need your hidden love
I’m cold as a new razor blade
You left when I told you I was curious
I never said that I was brave

Oh so long, Marianne, it’s time that we began

Oh, you are really such a pretty one
I see you’ve gone and changed your name again
And just when I climbed this whole mountainside
To wash my eyelids in the rain

Oh so long, Marianne, it’s time that we began

Songwriters: LEONARD COHEN
© Sony/ATV Music Publishing LLC
For non-commercial use only.


A 16 yrs old cat was presented for a tail lesion that kept oozing and crusting over and bothering the cat. Fine Needle Biopsy, done as an outpatient revealed benign a sebaceous lesion.

Due to the age of the cat a non surgical approach was elected. Using Cryosurgery, liquid nitrogen was applied to the lesion. A 6 mm Cryo-chamber was used and 3 cycles of quick freeze, slow thaw were applied to the lesion, reaching at each freeze cycle Cryo-adhesion. The cat was not bothered at all by the procedure and calmly lay on the exam room table–table that is softly padded for the patients’ comfort–while the owner was petting him. The entire procedure took about 25 minutes and the cat went home with his owner.

The lesion is expected to slowly regress within the coming weeks.

Cryosurgery is an excellent technique for many skin lesions and, or, tumors, that is not invasive and with hardly any discomfort to most patients.

Dr. Ehud Sela-The Gentle Vet

Gentle Vet Animal Hospital

Margate, Florida.

Phone: 954-972-5900


Just like with us, in Veterinary medicine, early diagnosis and screening tests can save lives.

Often, when symptoms are already present a certain amount of damage has happened, and at times this damage is not reversible and lead to long term consequences.

In my practice I recommend every 6 months some basic and non invasive tests, such as: urine analysis, and complete blood work, that will help us detect signs of possible illness before they become clinically apparent. A urine analysis can detect signs of a urinary infection, renal disease, diabetes, among other serious diseases.

Complete blood work gives us an indication as to how the internal organs are functioning, and at time can help in detecting early signs of certain cancers.

I also often advise screening ultrasounds, as they do not involve radiation, and give us a non invasive visual on the structure of vital internal organs.

In conclusion: Early diagnosis and screening tests are an essential tool in the maintenance of our pets’ health. As, sadly, the life expectancy of our pets—dogs and cats—is much shorter than ours, our pets move quickly from infancy, to adulthood, to middle age, and before we know it they are senior-citizen-pets.

The more we know about their health, and the earlier we know it, can keep them with us alive and happy for as long as possible.

Dr. Ehud Sela

Gentle Vet Animal Hospital

Margate, Florida.



My Philosophy in medicine is of a measured and conservative approach, and to try and look for less invasive, safer, and less costly treatment options.

In this regard I have been using the so called “European protocol” for treatment of Heartworm disease. It is so called because a research paper first published in Milan, Italy described the protocol. The protocol has been used in the States also by various veterinarians that are familiar with it. It involves the use of Doxycycline and Ivermectin based Heartworm preventive. It’s a slow kill of worms approach, and that is why I like it, as I find it safer–as compared to fast worm kill–and less costly. Of course each patient is an individual and a veterinarian needs to asses him and discuss with the pet owner the options.

My bottom line is always: if it safer and appropriate for the patient it should be the first choice.

Dr. Ehud Sela

Gentle Vet Animal Hospital


© Dr. Ehud Sela. No work herein may be reproduced in any way without expressed permission from the author.



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